A UK professional services firm that operates throughout the country was referred to Grapelight as they were struggling to generate consistent inbound enquiries organically online. The firm has strong expertise with an established client base, yet they were lacking when it came to visibility for high-intent services, along with advisory-related keywords. With their rankings fluctuating and inconsistent organic traffic, their enquiries were reliant on paid advertising and referrals. They were dominated in search results, as competitors had strong digital strategies, ranking for valuable searches. The firms goal was to improve national visibility, attracting qualified leads, while building a predictable pipeline of qualified enquires, while improving long term national growth. This had to be achieved without compromising their brand credibility or confidentiality.

Based on the clients goals, industry, competitors, and audience, we created a bespoke national SEO strategy after conducting a detailed competitor, content, and technical analysis. The analysis helped us identify what pages were under performing, what keywords were not aligned correctly, and the fact that they had very limited topical authority across their practice areas. 

The Grapelight team conducted comprehensive keyword research focusing on high intent searches. These included problem based, comparison, and service led enquiries that are used by senior decision makers. 

With the keyword research completed, we could focus on the core service pages that needed restructuring to improve relevance, clarity, and align with user intent. We then created supporting content, addressing clients common concerns, decision making factors, and regulatory considerations. We created relevant content that improved high quality backlink acquisition, focusing on improving domain authority, topical authority, and trust.

The analysis we carried out also showed that the website needed some technical improvements to improve user experience and search engine indexing. We improved the page speed and mobile usability, while controlling indexation. We submitting sitemaps and implemented structured data. All content was then formatted with refined semantic structure, supporting AI-driven search experiences. This strategy was closely monitored, focusing on visibility, traffic quality, and enquiry attribution. All reporting was designed to maintain confidentiality, aligning with NDA regulations. 

This professional services firm saw improvements within nine months of the implementation of the tailored national SEO strategy. Substantial improvements were noted in organic visibility, along with enquiry generation. There was a 67% improvement in priority keywords achieving first page rankings, compared to only 25% prior to implementation of the strategy.

With improved organic visibility, came an increase in organic traffic, with improved performance across their core service and advisory pages. There was a notable improvement in engagement metrics with dwell times increasing by 30% and bounce rates dropping by 24%, a clear sign of user confidence and improved relevance. 

The client also saw a rise in monthly organic enquiries, which increased by close to 55%, with a large number of enquiries converting into consultations. Their enquiry quality improved considerably and their internal team identified over 40% of enquiries met qualification criteria.

With a significant improvement in organic visibility, the company was able to reduce their paid advertising, which in turn, reduced their cost per enquiry by 23%, without compromising on enquiry volumes. The national SEO strategy we implemented provides this client with a sustainable and predictable solution that aligns with their long-term growth goals.