A multi-location automotive group that operates across several UK regions approached Grapelight, as they were not performing well in local search and Google Maps results. Individual dealerships were lacking in visibility for high-intent local searches, especially when it came to servicing, repairs, and sales. Their Google Business Profiles were not optimised effectively and their local landing pages were lacking in authority, while their customer actions from Google Maps were declining. The client's goal was clear, they wanted a tailored local SEO strategy that would improve Google Map visibility, increasing calls and direction requests, while improving qualified lead enquiries.

The first step was to conduct a full audit of the automotive groups Google Business Profiles, local landing pages, and citations, in order to create a tailored, location-focused SEO strategy. With the audit complete, we created and implemented a bespoke strategy with each dealership Google Business Profile being optimised, improving category alignment, service coverage, images, and ensuring business information accuracy.

Our team focused on the local landing pages, ensuring that they provided a clear service message, with an improved internal linking profile. We created location-specific content, aligning with local search intent, providing users with value, while improving geographical relevance, and local authority. For these local landing pages, we implemented schema markup, and improved the meta data, aligning with user intent.

We had to address their online reputation signals, focusing on their online reviews, improving profile engagement and trust signals. We also made technical improvements to their landing pages, ensuring every page loaded quickly and performed well on mobile devices, which is important when it comes to Google Maps visibility, while improving user experience, encouraging website visitors to stay on their site for longer, exploring more pages.

The Grapelight team tracked and monitored their performance regularly, focusing on Google Maps rankings, impressions, actions, and enquiries, which provided us and our client with clear and valuable insights into how the local SEO improvements were working, ensuring they maintained consistency across all locations. 

This automotive group experienced strong growth in local visibility, along with customer actions within four short months. Their Google Map visibility improved significantly, improved through profile relevance with strong local signals. They started appearing top-3 map pack placements, with a steady increase in impressions.

Where the company really saw improvements quickly was customer actions from their Google Business Profiles. They saw an improvement in direction requests and phone calls, showing higher intent and improved discovery. All locations noticed an increase in website visitors driven from their Google Map Business Profile.

Local SEO was essential in helping the group improve local organic enquiries, with some locations seeing great results within a few months with the bounce rates on local landing pages dropping significantly as well, showing that visitors were finding the content useful, they navigated the site seamlessly, and were exploring more pages. 

This local SEO and Google Maps strategy showed tremendous growth for this automotive group, across all their locations. The company has reported improvements across servicing, repairs, and sales in the past few months, as they continue to grow locally with a tailored strategy that has been designed for sustainable long-term growth. Grapelight continues to monitor and track the dealerships local performance, making adjustments as necessary, ensuring that they continue aligning with the latest algorithm updates, user behaviour, and market trends.